Affiliate Disclosure
ApexPerformance is an automotive research and product discovery platform built for enthusiasts.
Our website helps users research, compare, and discover aftermarket automotive performance parts including tires, suspension components, wheels, exhaust systems, intake kits, and other performance upgrades.
Some links on ApexPerformance are affiliate links.
This means that if you click on certain links and make a purchase from a third-party retailer, ApexPerformance may earn a commission at no additional cost to you.
Important things to understand:
- ApexPerformance does not sell products directly
- All purchases occur on third-party retailer websites
- Product pricing, shipping, and fulfillment are handled entirely by those retailers
Affiliate commissions help support the continued development of the platform while allowing ApexPerformance to remain a free research resource for automotive enthusiasts.
What Data We Collect
ApexPerformance collects limited information through your interaction with the website.
The data collected may include but is not limited to:
- website visits
- page views
- time spent on pages
- links clicked
- browser type
- device type
- approximate geographic region
- referring websites or search engines
This information helps us understand how users interact with the website so we can improve performance, content quality, and overall usability.
This data is typically collected automatically through analytics and does not personally identify individual users.
Cookies
Cookies are small text files placed on your device that allow websites to recognize your browser and store certain information.
ApexPerformance may use cookies or similar technologies to:
- analyze website traffic
- understand how users navigate the website
- improve performance and functionality
- track affiliate link interactions
- measure engagement with content
You may disable cookies through your browser settings. However, disabling cookies may affect certain functionality of the website.
Analytics
ApexPerformance may use analytics services such as Google Analytics or similar platforms to understand website traffic and visitor behavior.
These analytics tools may collect information such as:
- pages visited
- time spent on pages
- navigation patterns
- referring sources
- general location data
This information is used to improve the site experience and develop better tools and content for automotive enthusiasts.
Analytics providers may process this information according to their own privacy policies.
Third-Party Links
ApexPerformance contains links to third-party websites including automotive retailers, manufacturers, and affiliate partners.
Once you leave ApexPerformance and visit another website, that website's privacy policy and terms apply.
We do not control the privacy practices, policies, or content of third-party websites.
We encourage users to review the privacy policies of any third-party websites they visit.
How We Use Data
The data collected by ApexPerformance is used to:
- operate and maintain the website
- analyze how visitors use the platform
- improve content and website functionality
- measure the performance of affiliate partnerships
- develop new features and tools for automotive enthusiasts
This data helps us better understand how the platform is used and how we can improve the research experience for users.
Children's Privacy
ApexPerformance is intended for a general audience and is not directed toward children under the age of 13.
We do not knowingly collect personal information from children. If a parent or guardian believes that a child has provided personal information to ApexPerformance, they may contact us to request removal of that information.
Data Security
We take reasonable measures to protect information collected through the website. While no online platform can guarantee complete security, we implement appropriate safeguards to help protect data from unauthorized access or misuse.
Contact
If you have questions regarding this Privacy Policy or the operation of ApexPerformance, you may contact us at: